Hawaii Polo Life originally began as a magazine publication with a targeted audience of travelers, lifestyle aficionados and fashionistas. It soon expanded its brand by creating a line of polo related apparel worn by players and sold to attendees of its annual polo tournament. As the popularity of the event and apparel grew, so did its expansion and signature collection. It is now comprised primarily of numerous lines of apparel, ranging from athletic wear and related products for both men and women. The common thread among all of them is the brand’s vision of fusing ocean and polo culture showcasing the beauty of Hawai'i. The brand, in conjunction with Hawaii Polo Productions is also the producer of various equestrian events that bring in the world’s best polo athletes to the state of Hawai'i.